Marketing Management (14th Edition) by Philip Kotler & Kevin Keller
This book is an excellent resource for the marketing professional or student! Great case studies, easy to understand context and a wealth of information.
An excellent book. It provides sufficient detail in each section thereby enabling any marketer or company owner to put in place successful strategies and tactics tailored to their specific field of business. Backed up by very good examples.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
