Book Description
Series: Basics Fashion Management | Publication Date: November 1, 2012
Basics Fashion Management: Promotion and Communication examines what’s required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion consumer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands are engaging with customers, and embracing the growing opportunities to promote collections and brands.
Activities, case studies and interviews from high end to high street brands, as well as new fledgling design businesses doing it ‘their way’, help you engage fully with the subjectEditorial Reviews
Book Description
Basics Fashion Management: Promotion and Communication examines what’s required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion consumer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands are engaging with customers, and embracing the growing opportunities to promote collections and brands.
Activities, case studies and interviews from high end to high street brands, as well as new fledgling design businesses doing it ‘their way’, help you engage fully with the subject
From the Back Cover
AVA Academia’s Basics Fashion Management titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of fashion management. Packed with examples from students and professionals and fully illustrated with inspiring imagery, they offer an essential exploration of the subject.
Basics Fashion Management: Promotion and Communication examines what’s required for a twenty first century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion customer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands, from high street to high end, are engaging with customers, and embracing the growing digital opportunities to promote collections and brand stories.