Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company by Kevin Cope
Kevin's book is ideal in its role as a refresher in the fundamentals for the seasoned business professional while also serving to be an invaluable resource to those who are cutting their teeth in the corporate world. It is a well conceived road map that is of great use for those trying to conceptualize and understand where they fit in the grand scheme of their organization's financial and philosophical goals. Kevin's book accomplishes this in a way that serves as easy reading for the layperson without taking on a tone that, in a lesser work, could easily be construed as condescending in its writing. It is a credit to the author that he can accomplish laying a a proper foundation of business principles in a way that is both engaging and thought provoking. A definite must-read, regardless of one's status on the organizational flow chart.
An excellent book to broaden your understanding of business. The book claims to be better than an MBA and it delivers.
This book provides a great overview of the key drivers of business. I believe that this information will help every employee increase their employability within their company! It is great for business beginners to senior executives.
After reading this book, I finally understand why some companies make it and others fail. So many are short sighted and don't focus on each of the 5 drivers Kevin Cope explains so perfectly in this book. The book is clear, concise, and written to help anyone be successful if they follow the formula given by Kevin Cope. This is an easy, yet informative read.
